Maria Gushchina
Business Assistant / IT Project Manager /
Digital Marketing Freelancer

About me

Hello! My name is Maria. I am an IT project manager and business assistant with digital marketing skills.


I help businesses promote projects and strengthen their positions in the market. The best that I can do is to organize teamwork and create presentations and reports. I can run social media accounts, write texts, create images for posts, and create and maintain landing pages.


Topics close to me are the blockchain industry and modern technologies, online education for children and adults, psychology, and a healthy lifestyle. I cooperate with projects on other topics if I see a high-quality and honest product. I am not afraid of new topics and markets, because in the past I worked in various fields and quickly understood the topic.


I live in Kongsberg, Norway. Originally from Kazakstan, speak English and Russian, study Norwegian. Work remotely worldwide.

Experience

  • 12 years of work in international companies taught to:

    ‣ Use fluent English in both written and spoken forms.

    ‣ Be open to the new knowledge and quickly obtain new skills and abilities.

    ‣ Work in multitasking mode, set priorities clearly and complete tasks on time.

    ‣ Be result-oriented and be ready for changes in projects.
  • 4 years in a role of IT-project manager allowed me to:

    ‣ Take a look at the process of IT project development and making business from different angles.

    ‣ Listen to customer wishes and correctly formulate requirements.

    ‣ Find a common language with the whole team and distribute tasks competently.

    ‣ Carefully plan the work schedule and monitor its implementation.

    ‣ Select employees, contractors and be able to set tasks for them.

    ‣ Delegate tasks and control business processes.
  • 2 higher educations and courses helped me to:

    ‣ Become a competent specialist in the field of financial management and digital marketing.

    ‣ Approach any task consciously and with a cool head.

    ‣ Be proactive and propose reasonable changes to improve the project.

    ‣ Set high standards for the quality of my work and meet them.

    ‣ Do not be afraid to ask questions at the beginning of the project, work on tasks both independently and in a team.
  • 2 years of maternity leave, immigration pushed me to:

    ‣ Keep the focus on the value of my family and look for new opportunities in any change.

    ‣ Quickly adapt to the conditions of the new reality.

    ‣ Master the use of tools for organizing remote work.

    ‣ Rely on myself and never give up.

    ‣ Appreciate the opportunity to do what I like and use it.

Skills

Project management

‣ Setting project goals and decomposition into specific tasks, creating of work schedule for project implementation and promotion in MS Project, Excel, etc.


‣ Managing team meetings in appropriate format, incl. Scrum ceremonies.


‣ Control tasks deadline, quality and scope in Jira, Trello, Miro, etc., reporting.


‣ Project budget creation, income and expenses analysis, providing recommendations on project economics.

Market research and analysis

‣ Competitor market analysis and reporting in MS Excel, and Google spreadsheets.


‣ Target audience definition and its detailed portrait making.


‣ Unique selling proposition (USP) and product positioning creating.


‣ Definition of audience core target and its interests, needs, and pains.


‣ Product line development for the audience's core target.


‣ Description of appropriate communication channels.

SMM

‣ Content plan and post-scheduling creation with attention to target audience interests.


‣ Unified brand identity creation for social media pages.


‣ Supporting audience activity, answering questions, and overcoming objections.


‣ Setting of targeted advertising, result monitoring, and reporting.




Design and copywriting

‣ Translating texts from English to Russian and vice versa.


‣ Transcription from spoken to written text.


‣ Preparing unique texts for social networks, news feeds, and website content.


‣ Using AI services and adapting its texts to target audience needs.


‣ Checking the texts through Hemingwayapp, Grammarly apps.


‣ Development design in Canva, Figma.

Presentations

‣ Developing the structure of the presentation, and adapting the text to the audience.


‣ Select infographics and original fonts.


‣ Select legal images in 20 free photo stocks, processing them in Canva or Fotojet.


‣ Creating presentations in PowerPoint for a webinar, commercial offer, or public speaking meeting.


‣ Designing presentations in a corporate style or developing an individual design.

Landing pages

‣ Developing design and structure for landing page according to target audience needs.


‣ Preferring work in Tilda, can make a landing in WordPress, Getresponse, etc.


‣ Designing a landing page in a corporate style or developing an individual design.


‣ Select legal illustrations and original fonts.


‣ Collecting and processing customer registration data.

Portfolio

Content plan and post-scheduling

Study case: to analyze the target audience of the Russian #Свобода_голоса project. Based on the analysis, create a content plan for 2 weeks. Write a schedule of posts for the week, select, and create images.


Solution: a content plan was created of 14 posts for two weeks. With 2 posts per different category (Entertainment, Education, Promotion, etc.). An individual color palette for images was developed. Designer titles were made in the same style. The posts were created on past case experience.


Presentation


Work case: to make presentations in the form of commercial offers for the sales director for several construction projects of Finnish company YIT.


Solution: the structure of the presentation was determined by the specifics of residential real estate sales. Slides were designed with images of objects, location maps, and layouts. Corporate images, palettes, and fonts from the company's brand book were used.

Target audience analysis and product line development

Study case: to analyze the target audience of the Russian online drawing school Непоседы. Identify the core of the target audience and develop a product line.


Solution: a study of competitors for the online drawing school for children 4-5 years old was carried out. The main target audience was identified. A product line has been developed considering the specifics of the core target audience: lead magnet, product trap, key offer, and profit multiplier.


Testimonials from IT-companies fellows
  • I worked with Maria on different projects e.x. development of Talent management system, Automated access management system and support projects. She showed very professional approach and serious attitude to the business. During Maria's work her team showed great results and efficiency, all members were motivated, opened to help each other and dedicated to the project goal. Maria is very proactive, she inclined to create good relations with customers and sponsors.

    Gregory Yolshin

    Project manager, PMP in Cinimex

  • Maria is a qualified project manager in IT. Qualitatively managed the team, the task backlog and conducted important negotiations with the customer on the project. It was a pleasure to work together!

    Anton Gruzdev
    Development in the regions and DevRel in Cinimex
  • We worked together with Mariia on the project of development and supporting Cinimex internal portal. While Mariia worked as a PM at Cinimex, she demonstrated great problem-solving skills as well as exceptional team-building skills.

    Leading by Mariia, team work was well-coordinated. She also helped me join the project, specifically and understandable setting tasks.

    I was very happy to work with Mariia and she will become an excellent PM in your company too.You can't connect the dots looking forward, you can only connect them looking backwards.

    Inna Chuprina
    QA Engineer in Cinimex
  • Мария отличный руководитель проектов.

    Проработали в одной команде один год - могу отозваться исключительно положительно.

    Мария всегда найдет подход и к заказчику и к участнику команды разработки.

    Позитивный, открытый человек, готовый к приключениям и новым проектам!

    #agile #scrum #mq #java #sql #api

    Daniyar Bikchentaev
    QA engineer in Cinimex
Testimonials from fellows-marketers
  • Оксана Кречковська

    На мой взгляд, подача проекта #Свобода_голоса в соцсети на высоком уровне.

    Особенно понравилась часть копирайтинга.


    Читая статьи, ждешь следующих постов и уже хочется подписаться на аккаунт :)

    Экспертность автора заставляет доверять ему, как специалиту и заказать услугу.

  • Daria Nikitina

    Думаю, что я бы подписалась на блог с таким контентом и оформлением, если бы мне попалась реклама в Инстаграме.


    Не только потому, что тема мне интересна, но и благодаря дизайну картинок. Нравится, что все оформлены в едином стиле, надписи читаемые и понятные, а изображения подобраны так, что сразу ясна общая тематика и конкретные темы.


    Ещё привлекает разнообразие контента.

    С первых секунд складывается впечатление, что тут меня ждёт не только постоянное продвижение платных услуг автора, но и бесплатные полезные знания.

  • Elena Egorova

    Проект красиво оформлен.

    Гармонично подобрана цветовая гамма. Оригинальный выбор дизайна.

    Смотрится прекрасно.

Contact me
Mobile, WhatsApp: +47 47753157
Email: maria.mayboroda@gmail.com

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